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Wisdom from an Experienced Fractional CMO

By Tony Wright November 29, 2023
Texas CMO is able to offer highly experienced Fractional CMO services without charging full-time CMO prices. In fact, our results are typically superior to in-house teams.
By Tony Wright November 15, 2023
In the dynamic digital marketing realm, the significance of a robust online presence cannot be overstated. At the heart of this strategy lies your website, a powerful hub that should be the nucleus of your marketing universe. TexasCMO.com, with its cutting-edge Fractional CMO services, is here to revolutionize how businesses approach their overall marketing strategy. Fractional CMO Services: Elevating Your Marketing Game Led by seasoned digital marketing strategist Tony Wright, TexasCMO.com brings a wealth of experience and expertise. Our Fractional CMO services are designed to provide businesses with top-tier strategic guidance without the hefty price tag of a full-time Chief Marketing Officer. Whether you're a startup looking to establish a digital footprint or an established business aiming to refine your marketing strategy, our services are tailored to meet your needs. With a proven track record in search engine optimization (SEO), pay-per-click (PPC) advertising, crisis management, online reputation management, and social media marketing, our team at TexasCMO.com ensures that your brand not only stands out but thrives in the competitive digital landscape. We are marketers first and foremost. But we have deep roots in technology and search. The Philosophy: Your Website as the Epicenter Our approach's core is a fundamental philosophy: your website should be the epicenter of your marketing efforts. We caution against 'digital sharecropping,' a scenario where businesses build their brand on someone else's land. Relying solely on platforms like Facebook for sales means surrendering control to external forces. At TexasCMO.com, we advocate using these platforms strategically to drive traffic to your website, where you can take charge, observe user behavior, and capture valuable information. You establish a digital home base under your control by treating your website as the center of your marketing universe. This enhances brand integrity and provides invaluable insights into customer behavior, preferences, and interactions. Our Fractional CMO services guide you in creating a digital strategy that prioritizes your website, ensuring long-term sustainability and independence from external platform fluctuations. Connect with TexasCMO.com: Explore the World of Fractional CMO Ready to explore the transformative world of Fractional CMO services? TexasCMO.com invites businesses of all sizes to reach out and discover how our expertise can elevate your digital marketing game. Whether it's refining your SEO strategy, optimizing PPC campaigns, or crafting a comprehensive online reputation management plan, our team is poised to drive results. Don't be at the mercy of external platforms—empower your brand with TexasCMO.com's Fractional CMO services. Take the first step towards a marketing strategy around your website, ensuring a resilient and thriving digital presence. Reach out to us today, and let's chart a course for your brand's digital success! This blog post was written as a collaboration between Tony Wright and ChatGPT.
By Tony Wright July 24, 2022
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.
By Tony Wright June 29, 2022
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.
By Tony Wright June 29, 2022
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog. Try to follow a process that's organic rather than heavy linking meant for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry-specific term to a blog post that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.
By Tony Wright June 29, 2022
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.
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